About Us
Myrtle & Co. is a boutique strategic advisory firm founded by Dawn Thompson, dedicated to helping organizations navigate growth, transformation, and experience strategy by providing both deep insights and innovative solutions.
We collaborate closely with executive leaders, guiding them through complexity and aligning vision with actionable pathways for lasting impact. At the intersection of strategy, innovation, and human experience, we craft tailored solutions that drive meaningful change, prepare businesses for what’s next, and ensure alignment with their core purpose.
Our clients turn to us when they’re ready to:
Reposition with purpose
Rethink their narrative or market fit
Align brand and experience with evolving values
Scale with intention
Build something real
At Myrtle & Co., it’s not about doing more—it’s about doing the right thing, with depth and purpose. We focus on crafting strategies that resonate deeply and stand the test of time.
Vision & Mission
Vision
To empower organizations to lead with clarity, navigate complexity, and create lasting growth rooted in purpose and resilience.
Mission
Myrtle & Co. partners with executive leaders to develop actionable strategies that integrate transformation, innovation, and human-centered experience design — unlocking both immediate value and long-term success.
Advantage
Executive-Level Partnership: We work directly with leadership teams, ensuring strategy is aligned from vision to execution.
Integrated Approach: We bridge strategy, operations, brand, and experience — designing solutions that are both insightful and actionable.
Systems Thinking: We see the full ecosystem, uncover hidden connections, and align short-term wins with long-term sustainability.
Experience-Driven Transformation: We craft strategies that are rooted not just in growth metrics, but in emotional connection and human resonance.
Proven Expertise: We bring a track record of success guiding Fortune 500s, public organizations, and innovators through complex growth and transformation journeys.
Contact us
Every journey begins with a conversation.
Share a few details, and we’ll reach out to explore how Myrtle & Co. can support your next chapter with clarity, alignment, and impact.
We look forward to connecting.